The Profit-Producing Power of Couponing

The Profit-Producing Power of Couponing

Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business, according to Tom Reece in The Profit-Producing Power of Couponing .

'Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. A simple explanation for their acceptance by advertisers is their overwhelming acceptance and use by the consuming public. In fact, Advertising Age (the Bible of the advertising industry) reports that 87% of all shoppers use coupons.,' according to Reece.

'Another independent marketing research firm, the A.C. Nielson Co., reveals that 95% of all shoppers like coupons. And 60% actively look for coupons.

'A recent article in the Wall Street Journal entitled, "In a Pinch, Snip.", states that coupon use rises, as the economy in any given area slides. 54% of shoppers surveyed said they had already stepped up use of coupons, and even more are expected to do so.

'It's very easy to see why coupon advertising is sweeping the country. Regular use of good couponing strategy will provide a steady stream of new customers and high quality sales leads. The Profit-Producing Power of Couponing To Work For You,' Reece goes on.

Top Rated 2-in1 Marketing Deadline NOW to Reserve space for Walnut Creek - Lafayette coupon mailing and get FREE Coupon Page and No. 1 Page Rank on Google and other Internet Searches - Rrated Top 2 ad media (Ad-ology) all for one low cast. Celebrate 30 Years of Coupon Country and Join the Road to Success * FREE Famous Road To Success Poster with any consult.
Call today 510-444- 0805 or go to our instant online reservation page at: http://www.couponcountry.com/pages/reserve.html (copy and paste
COUPON COUNTRY 2-IN-1 MARKETING
1-888-4-A-COUPON
925-284-7168

Top 2-in-1 Marketing Package - Reserve Space

You may also order posters by clicking here or calling 925-284-7168 Congratulations! You've Found It! The Original Road To Success. Follow the ROAD TO SUCCESS - Get Motivated with the Original 1913 Inspirational Poster that Points the Way @ http://www.RoadToSuccess.us

Coupon Country, 3527 Mt. Diablo Blvd. 288, Lafayette, CA 94549 925-284-7168

THE UTLTIMATE MARKETING MACHINE

The ultimate marketing machine

Online advertising: The ultimate marketing machine | The Economist

Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable.

Internet advertising

The ultimate marketing machine

Jul 6th 2006 | SAN FRANCISCO
From The Economist print edition

Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable

IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called "the Wanamaker era". It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags (to eliminate haggling, since everybody should be equal before God and price), but also became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing (thus minting the concept of "truth in advertising"). And, with his precise business mind, he expounded a witticism that has ever since seemed like an economic law: "Half the money I spend on advertising is wasted," he said. "The trouble is, I don't know which half."

Wanamaker's wasted half is not entirely proverbial. The worldwide advertising industry is likely to be worth $428 billion in revenues this year, according to ZenithOptimedia, a market-research firm. Greg Stuart, the author of a forthcoming book on the industry and the boss of the Interactive Advertising Bureau, a trade association, estimates that advertisers waste—that is, they send messages that reach the wrong audience or none at all—$112 billion a year in America and $220 billion worldwide, or just over half of their total spending. Wanamaker was remarkably accurate.

Great COUPON DEALS - HALLOWEEN LAST CHANCE and MORE

OCTOBER 2009 For Advertising or To Subscribe If you cannot see above logo clearly please clickhere LINK TO OUR WEBSITE Get $5 off all orders over $35. Enter Coupon CJ5 at checkout. SEARS - 50% OFF Halloween Costumes, Candy and more Last Chance Coupon Deal! from Yellow Pages Coupons Halloween Grocery Coupons - Make it a Fun and Delicious Holiday with candy and trick or treat discounts from Coupons.com and Yellow Pages Coupons TARGET Anytime COUPON - $5 Off any purchase over $50 click image from YellowPagesCoupons.net CLICK TARGET COUPON ABOVE - Apparel and Accessories , Appliances and Electronics , Automotive , Babies and Kids , Books and Magazines , Computer Hardware/Software , Department Stores (primary) , Flowers, Edibles and Gifts , Health and Beauty Supplies , Home and Garden , Media and Entertainment , Movies and Electronic Games ,Music ,Office Supplies ,Outdoor ,Pets ,Sport and Fitness, Target Save $5 Every time you Shop! SEARS - Save Extra $5 On Any online Purchase over $50. Come back early and often . Good every time you shop online thru 1/31/10 for clothes, furniture, home, garden, kitchen, appliances BRADY CONSTRUCTION & ROOFING Co. 1-415-250-6869 Custom Building & Design - Lic. #479385 20% OFF Any Job after estimate, with coupon - PAT BRADY is hands on with all of your Carpentry,Plumbing,Roofing, Remodels and Home Repairs. CLICK ABOVE COUPON TO ENLARGE and PRINT Buy your 2010 Entertainment Book and receive a FREE $25 Restaurant Certificate plus FREE shipping! Hurry, offer ends 10/31! Remember, 2010 Entertainment Book is the perfect gift for anyone special in your life for any occasion! Whether it is a birthday or holiday present, the Entertainment Book is the gift that keeps on giving! You've Found It : The One and Only Original ROAD TO SUCCESS Motivational POSTER Now ONLY $15 OR 2 FOR $20 Allegorical Cartoon from 1913 Etude Magazine. MAKES AN IDEAL PRESENT. 23 X 12 BLACK ON GLOSSY HEAVY PAPER STOCK , Mailed in tube. Click TWICE to enlarge QUANTITY 1 POSTER $15.002 POSTERS $20.005 POSTERS $50.0010 POSTERS $100.00 THE ROAD TO SUCCESS Motivational Poster, adapted to musical education from an original drawing issued by the National Cash Register Co. to point the road to business success. It originally appeared in THE ETUDE music magazine, published October 1913 and includes some of the unique language and jargons of the time. Great inspiraational and motivational tool/gift for anyone, especially young people starting out. Just follow the 'Road to Success,' making sure not to fall prey to 'bohemianism,' shiftlessness' or one of the many other pitfalls along the way. Don't lose time at the 'Hotel Know It All' or 'Mutual Admiration Society' waiting for compliments such as 'Caruso can't touch you' or 'You'll set the world on fire.' Once you reach the 'Gate of Ideals' you've nearly reached the big zither(?) of success! Great promotion or gift. 23 x 17 1/2, black writing on white, glossy 80 lb. paper stock, comes rolled. Click image twice to blow up size: It has since become popular with students, business persons and people in all walks of life. Purchase 1 poster for $15 or 2 for $20 plus $5 for shipping and postage. Pay by PayPal or credit card (Visa,Master Card or American Express). Entertainment Advertising copyrighted the poster in 1982 and is the only known source for the poster. See to appreciate. An deal gift for or any occassion. May pay 1) with Paypal or Credit Cards using handy menu below , 2) email your credit card info to info@thetimetraveler.com or 3) Call it in: 1-888-429-3272. Only available from Yellow Pages Coupons. SAVE ON SHIPPING! We only charge $5 flat rate shipping, regardless of thequantity you buy. Cannot guarantee delivery by certain date..usualy takes 3-7 days. click PRESTON LANDSCAPING 925-640-5017 510-247-1729 10% Off Landscaping, $100 Off Cleanup. Featuring Water saving systems , commercial and residential maintenance - environmentally friendly. Landscaping & Construction. Professional landscapes, tree service and gardening for the East Bay Area, CA Preston Landscaping - Conserve water with Dry Irrigation Systems. Click above coupon to enlarge and print: click CHINA WOK - DELIVERY: (510) 236-4888 3047 Cutting Blvd., Richmond www.iChinaWok.com Now Open - Fresh Chinese food delivered to your door or Take out. NO MSG FREE Entree with purchase of $35, Buy One - Get 2nd HALF PRICE, $5 Off over $25 Delivery to Richmond, El Cerrito, Berkeley, El Sobrante, San Pablo CLICK COUPON TO ENLARGE AND PRINT Short Sale Expert Michael Cox, Broker Assoc. REMAX 925-820-4152 cell 925-989-1513 DRE #00278523 mcox2000@pacbell.net Certified Distressed Property Expert (CDPE) - Serving the SF BAY AREA for over 40 Years. Call for FREE BPO / Consultation. CLICK ABOVE COUPON TO ENLARGE and PRINT ADVERTISE Your Business Here! Reach 40,000 Homes for $98!!! Plus Add Your Own Email Addresses FREE! Plus Reach Thousands More on YellowPagesCoupons.net and BayAreaCoupons.info NEW SITE : I-STORE - Your Online Source for Cell Phones and Digital Technology Deals I-STORE offers you the latest in technology at great prices! Mobile phones, MP3 Players, GPS, Video Games, Kindles, DVDs, CDs. Cameras and more... including latest News Feeds and Amazon and Ebay's best offerings Visit I-STORE for more information Other Recession-Friendly Sites to Visit YellowPagesCoupons.net BayAreaCoupons.info ShoppingCountry.info CouponCountry.com - Direct Mail Advertising I-Store.me Boyd In Hand - Below Wholesale ADVERTISE Your Business Here! Reach 40,000 Homes for $98!!! Plus Add Your Own Email Addresses FREE! Plus Reach Thousands More on YellowPagesCoupons.net and BayAreaCoupons.info CALL TODAY - GET BUSINESS TOMORROW: Burt at 1-888-4-A-WEBPAGE (1-888-429-3272) or burt@yellowpagescoupons.net for more coupons... LATEST and GREATEST Local & National - CLICK BELOW FINGERS and LINK TO OUR WEBSITE TO OFFER YOUR CUSTOMERS GREAT BENEFITS with COUPONS!

Email Marketing by

COUPON SITES HOLD BEST CHANCE FOR RECESSION RECOVERY

COUPON SITES LEAD THE WAY FOR BUSINESSES AS MARKETING STRATEGY IN DOWN ECONOMY - Direct Mail a Close Second

Online Advertising Most Favored Medium for 2009 Among Business and Consumers
Consumers Plan to Spend over One-third More Money Online This Year

ShoppingCountry.info - natioinal retailer discount site
YellowPagesCoupons.net - local and national online coupons

LAFAYETTE, California Aug 31, 2009

http://www.YellowPagesCoupons.net is not just a listing of 'affiliate' offers but a true multi-media 'Savings Site' featuring both National AND Local businesses, both retail and service. Macy's, Amazon.com, Walmart, Itunes, Petsmart, Restaurants.com, Walgreens, Orbitz, Sears are just some of the hundreds of national coupon sites listed at YellowPagesCoupons.net. Local couponss include restaurants, grocery, automotive (smog check, limo airport transportation coupons, etc.), home service (housecleaning,, landscaping, etc). , professional (dentists, chiropractors, etc), entertainment, personal care,etc. primarily in the San Francisco East Bay Area, where we originate from, but we are accepting local ads nationwide and plan to have a base of local coupons in each of the 50 states, accessable from a clickable map.YellowPagesCoupons.net evolved naturally out of our parent, Coupon Country Direct Mail, about five years ago. As marketing evolves from print to online, Yellow Pages Coupons has rapidly been increasing its viewership among consumers while adding business coupons / mini-websites daily. YellowPagesCoupons.net is NOT just a coupon site but a Savings Information ' site - a Recession-Fighter site,if ou will - featuring freshly written content , including tips on using coupons, healthy, money-saving recipes, cheapest gas stations, etc. We include a money-saving 'events' and 'news' section with up-do-date savings venues and informnation. Though their is affiate marketing to help in support, it is less than half the site's content, being shared with over 150 local coupons/mini-websites and other fresh material, all compused/edited by us.

http://www.CouponCountry.com ) was begun by us 28 years ago (the internet part of it 10 years ago) as a cooperative direct mail business whereby small business could afford to compete with the 'big boys' in targeted, local coupon book mailers, by sharing postage and other costs among the 10-20 businesses within each mailer. CouponCountry.com has become a successful website, linking to YellowPagesCoupons.net whereby consumers can now retreive the (mailed) coupons ONLINE.http://www.YellowPagesCoupons.net Yellow Pages Coupons info@yellowpaagescoupons.net , according to comScore Media Metrix, coupon sites were the fastest-growing in November 2008, up 32 percent from October to 35.6 million visitors. comScore's "State of the US Online Retail Economy: Q3 2008" report said that 62 percent of responding U.S. consumers who decreased their shopping expenses in October 2008 were using coupons more often to do so..online category26% of Small Business plan to spend more on advertising in 2009 - especially online - and another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (October , 2008), this despite lower ad budgets and 97% of business owners having 'some degree of concern' about today's dismal economy.

ShoppingCountry.info is the latest of the three aforementioned coupon sites, featuring
natioinal retail shopping sites and accompanying discocunts and savings informationi.

YELLOW PAGES COUPONS > Press Releases > July 10, 2009
Article Source:http://EzineArticles.com/?expert=Burt_KaufmanMarketers Reject Traditional Mass Media Advertising in Favor of New, Less-Expensive MediaAnd
connects consumers searching for value online with latest Web deals With both National and Local Deals, Discounts, Bargains and Savings InformationCORE NEWS FACTS

PRESS CONTACTS:
Burt Kaufman
1-888-4-A-COUPON (1-888-422-6876) Business-wise, in terms of 2009 spending on various media types, more than half of small business advertisers plan to spend the same or more on the following: Online advertising (69%), Yellow Pages (54%), direct mail (51%) and newspapers (51%) according to the Ad-ology study. Broken down by specific media, 44% of respondents ranked online advertising as most effective, followed by direct mail (32%). Yellow Pages and newspapers, which were once advertising leaders , dropped to 28% and 27% , respectfully, in popularity.
BUSINESS:
CONSUMERS:

KEY ONLINE / COUPON SITE STATISTICS
A recent survey by Nomensa found that 36 percent of people plan to spend more money online this year and 89 percent of respondents believe better prices can be found online.
Consumer-wiseDespite plans to increase spending in some areas, the research also reveals that small-business owners are increasingly questioning whether mass media advertising (newpapers, yellow pages, TV , radio, etc.) effectively reaches their desired audience. These advertisers understand the importance of being top-of mind with their customers, and they agree that advertising plays a crucial role in the future of their businesses
In a down economy, retailers of all sizes face the challenge of staying afloat and weathering the storm. As more consumers make purchases online, savvy merchants are attracting online dollars with exclusive Web coupons, deals and promotions.The biggest factors for small-business owners in making the decision to select specific advertising vehicles are rates (50%), proximity to business prospects (48%) and doing what the company has always done (41%).
YellowPagesCoupons.net -
One of the Few Coupon Sites To Offer BOTH National and Local Discounts and more
Since last year, Yellow Pages Coupons, a free online resource for reliable, trusted coupons, coupon codes, discounted name brand products and services, has seen a 400 percent increase in the number of promotions retailers and services are offering on its site. Meanwhile, YellowPagesCoupons.net has seen a similar 4x increase in web consumer traffic to the site.

A 3rd coupon site, unline other coupon sites, is tied into direct mail advertising.
Coupon Country -For one low cost - less than 4c per address- Coupon Country designs, prints, mails and pays postage for targeted, attractive and color coupon book mailers to 20 different targed locales of 10,000 addresses per area. (See MAILING SCHEDULE on website.) A FREE WEB Coupon site at YellowPagesCoupons is included when one mails with Coupon Country. Thereby , one is advertising in the TOP TWO Ad Media for 2009 - Online and Direct Mail!
　
　

ONLINE SHOPPING SAVES TIME, GAS and MONEY for both BUYER and SELLER - YellowPagesCoupons.net

Online shopping is becoming more and more commonplace. It has been predicted that US online shoppers will double to 132 million in the next five years., according to Iconocast.com . With today's hectic schedules, people need a way to save time and shopping online is a way to do this. In a recent study, it was found that 19% of Internet users shop online once per week and this number is expected to continue to grow.Selling on the Internet is a viable option to starting a home based business or enhancing an existing business because of the relatively low costs (if you do it smartly) and the wide geographical target market. The possibilities are endless. When deciding what to sell online, keep a few points in mind:

 Your profit margin can be increased if your customers can receive your product or service electronically (i.e. software, information, consulting services, ebooks, etc.). People are also more likely to purchase a product on the Internet if they can get it right away.

 You will save time and money if you do not have to keep inventory or ship items. This can be achieved through affiliate programs and most multi-level marketing plans. Have someone else keep the inventory and do the shipping for you, if possible.

A good ONLINE source for BUYING and SELLING is YELLOW PAGES COUPONS.net. For more infor or to join our email list, plrease write: burt@yellowpagescoupons.net

SHOPPING 103 - BACK TO SCHOOL ONLINE SAVINGS

7-29-09
BACK TO SCHOOL - SHOP ONLINE & SAVE BIG
-NOW TWO GREAT SAVINGS PLACES!

Did You Know That You Can SAVE EXTRA By BUYING ONLINE?
Major Sellers have gotten in on the Online Sales bandwagon , discovering they can offer better deals online because they save on overhead. They don’t have to pay store employees. It’s all done right online by you, the buyer and your computer!! And for you, the customer, it SAVES TIME, GAS and MONEY – and STRESS – as you shop from the comfort and convenience of your home! (Some of the offers ARE Good on In-Store Purchases, too.)

1) BIG BOX STORE ONLINE DISCOUNTS –
Walgreens, Best Buy, Target, Macy’s and others are all getting in on the Back To School Bandwagon. Check out the GREAT DEALS on Back To School. clothing, books and supplies. But hurry! Some of the specials are for ‘Limited Time Only.’ ! (Some of the offers ARE Good not only Online but on In-Store Purchases, too.)

Walgreens is running a rare $10 OFF Any Purchase over $50 coupon offer right now – for 2 2 Days Only! Another separate clickable banner ad can be found for Back To School.



Target has an ongoing $5 Off Any Purchase of $50 or more. So, there’s another FREE $5 for you Target Shoppers.

Best Buy has new Specials every week.
Other Back to School Special ONLINE Deals from MACY’S Ongoing Sale and KMART – BACK TO SCHOOL STOCK UP SALE and more…

All above can be found at: http://yellowpagescoupons.net/category/1-national-coupons/

2) BoydInHand.com BELOW WHOLESALE PRICES Back To School CLOTHING, ELECTRONICS, GAMES, SCHOOL SUPPLIES…

BoydIn Hand.com - Why Pay Traditional Wholesale Prices? Now you can order your BACK TO SCHOOL SUPPLIES at way below normal wholesale cost. http://www.BoydInHand.com finds and purchase new, unsold inventory from companies who are bankrupt or in financial distress. They buy for ” PENNIES ON THE DOLLAR” and offer you the goods at almost ” GIVEAWAY PRICES.” With brand-new quality GUARANTEED. Choose from: Clothing - Sporting Goods - Toys - Computers - Jewelry - Watches - Auto - Dinnerware - Radios - Holiday Gifts - Tools - Clocks - Electronics - Cosmetics and more from http://www.boydinhand.com/

SHOPPING 102: ONLINE SHOPPING SAVES GAS, MONEY and TIME - Deals at YellowPagesCoupons.net

ONLINE SHOPPING SAVES GAS, MONEY and TIME

It shouldn’t be surprising that online shopping is growing more than 10 times faster than physical retail shopping. Whether consumers are fully conscious of it, they are saving on not one but THREE factors: MONEY, TIME and GAS.
It seems that the old objection that ‘You can’t touch it’ is not so much a factor in keeping shoppers away from internet buying.

Total sales generated by e-commerce have grown explosively over the last five years. Though economic growth has been flattened by the recession, online retail still shows more signs of life during recession than consumer retail as a whole, according to Mittel
(www.researchandmarkets.com/.../online_shopping_us_2009.pdf)

Online spending grew nearly 20 times faster than the overall UK retail market last year, according to recent research. A survey by retail analyst Verdict shows that street (physical) shopping spending grew by 1.5 per cent in 2005, compared with 28.9 per cent for internet (virtual) shopping – although the web still accounts for only 3.1 per cent of total retail sales. The number of online shoppers grew by 25.5 per cent to 14.6 million

Most recent figures for the U.S show internet shopping increasing at around 20% per year, on average, through 2004., according to E-commerce, in most recent statistics available, as follows:
In the year 2000 = 352 million online
In 2001 = 446 million online
In 2002 = 530 million online
In 2003 = 623 million online
In 2004 = 700+ million online and increasing

GAS: It’s fairly obvious that driving to your local mall or shopping center can eat up a lot of gasoline, depending how far you drive, idle in traffic, etc. Gas is not only an expense but adding to polluting the environment.

MONEY: You are saving not only on 1) Gas but 2)special Online Discount Pricing. Retailers can charge less for online purchases with less overhead expense. Many are not aware of this. One can go online for Grocery coupons from most major product brands and grocery stores and most of the top retailers, or ‘bix box’ stores like Macy’s, Best Buy, Kmart, Target, Walmart, Sears, etc. and find any number of added value deals, including FREE Shipping! Retailers have become more and more interested in selling online , of late, as internet sales continue to grow at a faster rate than retail sales . Most of these big retailers have joined the world of ‘Affiliate Marketing,’
teaming up with e-commerce sites to sell market their products online. One such site is http://www.yellowpagescoupons.com/ , where one can save tremendously in the comfort of his or her home shopping hundreds of online merchants including all the above named!

TIME: In today’s busy world, time can be as precious or more precious than saving money sometimes. Instead of spending countless hours driving around from store to store, waiting in traffic, parking, etc., one can purchase most needed items -if not all-right right online in the comfort of his or her home and in a fraction of the time!Stress, Wear and Tear, too: One more factor that shouldn’t be ignored comparing retail versus online shopping is the ‘savings’ on one’s own psyche with internet shopping..


Stress, Wear and Tear, too: One more factor that shouldn’t be ignored comparing retail versus online shopping is the ‘savings’ on one’s own psyche with internet shopping..


By 2015, it’s forecast that online sales will account for 11% of total retail spend, and in some sectors such as music and video, Internet spending will be almost 50% of total retail spend by 2015.. This will take a bigger chunk of existing and future sales from physical retailers. So, shoppers who aren’t already buying online may want to get on the savings bandwagon. As for street retailers, e-commerce consultants suggest that they could advertise their shops more clearly, online, and communicate directly with their customers, thereby taking advantage of the new world of online advertising.

ADVERTISING: We’ve addressed the Consumers. What about Merchants not currently advertising online? That can be an increasing problem for them. Even smaller, local service and retail businesses can effectively reach both new and existing customers through simple and low cost online advertising such as http://www.YellowPagesCoupons.net, where they can get a mini-website full optimized for only $25/ month! It may be that or falling further behind in the new world of business and marketing.

Read more: http://secure-online-purchasing.suite101.com/article.cfm/the_growth_of_internet_shopping#ixzz0MINZKBTB

FOR ONLINE SAVINGS, TRY http://www.YellowPagesCoupons.net where you can find most name brand retailers offering special online discounts as well as local services offering discounts. There are other sites too offering ‘either/or’ national and local ads, but Yellow Pages coupons has both. Shopping deals at Yellow Pages Coupons.